The Photographer's Guide to Making Money: 150 Ideas for Cutting Costs and Boosting Profits

Karen Dorame draws on the advice and insights of over a dozen top professionals in this book designed to help photographers build a successful new business venture or reduce overhead and improve the profitability of an existing photography studio. Packed with tips for every aspect of succeeding as a professional photographer!


FEATURES:

• Where to find the best deals when seeking to further your education
• Marketing tips that boost your exposure while saving you money
• Tips on finding bargain-basement props and backgrounds to add variety to your work
• Simple ideas for designing your own backdrops—even if you're artistically challenged
• How to make the most of your studio's location
• Simple steps you can take to "brand" your studio (without hiring a marketing firm!)
• Using blogs, social networking sites, and other Internet resources to promote your business
• Light modifiers you can build yourself
• Avoiding costly financial mistakes that can ruin a small business