A Brand Apart: Insights on the Art of Creating a Distinctive Brand Voice

Case studies of famous brands and which explore how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.