Visual Research: An Introduction to Research Methodologies in Graphic Design

Visual Research: An Introduction to Research Methodologies aims to provide an introduction to the important area of research in graphic design practice, and to explain the key terms and theories that form the basis of design thinking.

The book examines problem solving via both quantitative and qualitative research methods in visual communication. It features a range of case studies which help the reader to understand how the use of research methods can from the basis of a rigorous and effective approach to visual communication and design problem solving.

It eschews standard analyses of ‘end product’ artefacts to discuss the relatively unexplored process of design analysis. Examining areas such as audience, communication theory, semiotics and semantics this book is aimed at all creative professionals wishing to explore research methods within visual media design.