Boxed and Labelled New Approaches to Packaging Design

Boxed and Labelled is a comprehensive overview of the most intelligent, innovative, playful and attractive examples of current packaging design. The broad spectrum of packaging is illustrated through an extensive selection of products characterised by cutting-edge graphic design, sassy illustrations, striking typography, careful use of colour as well as unique materials. The examples in the book run the gamut from jam jars, chocolate wrappers, wine labels, champagne bottles and perfume flacons to sneaker boxes and shopping bags. It offers exciting solutions and presents the best in packaging design today.