Essentials of Visual Communication

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today’s media, and puts theory into practice, explaining how to achieve a strong communication chain – from strategy and messages to design target and influence – to reach the audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film or television – in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes provide a useful aid to revision and reference.

Bo Bergström has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry, and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.

Foreword
1. Scared of Seeing
2. Storytelling
3. Work
4. Strategy
5. Messages
6. Influences
7. Creativity
8. Typography
9. Text
10. Images
11. Design
12. Paper
13. Colour
14. Profiles
15. Sound
16. Interplay
Further Reading
Picture Credits
Index