How to Set Up and Run a Fashion Label

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.


Contents

Introduction: Find Your Way
1. Introduction to the Fashion Industry
2. Be Your Own Boss
3. Business Legal Structure
4. What's in a Name
5. Working from Home v Setting up a Studio
6. Jack-of-All-Trades?
7. Know Your Market
8. Understanding Trends
9. Product and Image
10. Getting it Made
11. Selling Your Collection
12. Get Your Message Out
13. Finance
Useful Websites and Further Reading
Glossary
Index
Picture Credits and Acknowledgements