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Since its first publication in 1969, Pioneers of Modern Typography has been the standard guide to the avant-garde origins of modern graphic design and typography. In this essential reference, Herbert Spencer shows how new concepts in graphic design in the early decades of the twentieth century had their roots in the artistic movements of the time in painting, poetry, and architecture. Spencer examines the "heroic" period of modern design and typography, the beginning of which he traces to the publication in Le Figaro of the Italian artist Manetti's Futurist manifesto. He discusses the work of such "pioneers" as El Lissitzky, Alexander Rodchenko, and Laszlo Moholy-Nagy. He examines the artistic background of the new concepts in graphic design, and traces the influences of futurism, Dadaism, de Stijl, suprematism, constructivism, and the Bauhaus. His text is profusely illustrated with examples of the new typography, shown in genres that range from posters and magazine covers to Apollinaire's "figurative poetry."
This revised edition, which follows the revised and redesigned edition of 1983, includes a foreword by design critic Rick Poyner that discusses the important contributions to the history of graphic design made by Herbert Spencer.
Spis Treści:
Foreword by Rick Poynor 4
Introduction 11
El Lissitzky 69
Theo van Doesburg 87
Kurt Schwitters 93
H. N. Werkman 101
Piet Zwart 117
Paul Schuitema 129
Alexander Rodchenko 135
Laszlo Moholy-Nagy 141
Herbert Bayer 145
Jan Tschichold 151
Herbert Spencer's Bibliography to the 1969 edition 159
Supplementary Bibliography 160
