The art of selling: today’s most effective and original ads
The world’s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world’s best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.
Ideas that sell: today's most effective and original ads The world's
sharpest creative minds are in high demand in the advertising world,
because making effective ads takes a whole lot more than just marketing
know-how. A great ad grabs the viewer's attention and gets the point
across in an original, surprising, funny, touching, or even shocking
way. Because ads reflect global and regional mentalities, studying them
is interesting not only for their selling points but also for what they
have to say about their clients and target audiences. This mega-roundup
of the world's best contemporary advertisements highlights the work of
designers in over 40 countries. Organized by subjects, such as
socio-political, food and beverage, cars, technology, and media, the
ads are dated and annotated with information on the design agencies,
clients, and products. Also included are case studies illustrating, for
example, how an ad campaign can be made on a small budget or how an
advertisement can be adapted for different cultures. This guide is a
must-have for advertising students and professionals, graphic
designers, and anyone who's interested in the different ways products
are advertised around the world.
