Go Logo! : 12 Keys to Designing Successful Global Brands

Unique among branding or creative guideline books, Go Logo! examines the enormous influence of both commercial persuasion and societal persuasion branding, and looks closely at the crucial role creative brand warriors play in building and sustaining the winners. A primary focus is on exploring what it takes to be successful in the global branding wars as defined by 12 branding determinants.