Moschino

Fashion is rarely seen as a forum for communication. However, Italian fashion designer Franco Moschino has long used it as his soapbox. Moschino, a collaboration with graphic designer Luca Stoppini, presents his shop window, rather than his clothing, as the vessel for communication. Taking cues from the bold graphics of Moschino's designs--such as the shirt that proclaims "For fashion victims only" and the bathing suit that shouts "SAVE OUR SEA"--each shop window is an elaborately constructed message. Organized into months, the book traverses 12 years 12 times, living and reliving the years between 1989 and 2000 as if a camera were in front of the shop window all that time, recording these installations. There is not much more offered beyond this series of photographs, so it is not quite a fashion book, nor is it a book about designing shop windows, yet it shows the potential of both to speak, and loudly.