Creative Research leads the reader through the key knowledge, practices and skills of research methods in the study of design management and focuses on defining the research problem, deciding on a research process and undertaking a research project as a student at undergraduate or postgraduate level or as a practitioner within the creative fields. In addition to this, techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.
Review
"Excellent for teaching third year students for in-depth personal projects and MA students. Well presented". Rachel Mozley, University of Central Lancashire, UK. "We've been lokoing for literature we can use for creative research that covers multiple disciplines (in our case Fashion, Media and ICT for creative industries). This book is a welcome one." Rebecca Breuer, Amsterdam Fashion Institute, the Netherlands. "A good text for planning and carrying out research in Art disciplines - especially useful for undergraduate dissertations." David Rutherford, University of Chester, UK.
