The Fundamentals of Printed Textile Design explores contemporary practice in printed textile design. It provides an introduction to the creative skills, techniques and processes required by designers in order to produce a professional, creative and commercially aware portfolio. This book outlines the process of creating designs, looking at the vital role played by drawing, colour, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more original approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware. In order to design effectively, print and pattern practitioners need to understand not only how the industry works but must also consider the cultural and economic factors that can shape what future clients or consumers will require. The book suggests strategies for developing an understanding of these contexts within and beyond the fashion and textiles industry to provide an innovative resource for the designers of today and tomorrow.
Review
'The book is a welcome addition to the library of any student or designer hoping to break into or further their career in printed textiles ... It is great to see a book that finally covers the whole process from concept or commission through to production and sale ... The Fundamentals of Printed Textile Design will be the go-to guide for the next generation of printed textile designers.' - Matthew Taylor, University of Huddersfield, UK. 'Excellent book. Covers the material in a visually appealing and concise manner.' - Susanne Goetz, Fashion Institute of Technology, USA. 'This is an excellent overview of the role of a printed textile designer. There are clear descriptions of the technical aspects of being a print designer and this is very useful for students who sometimes don't realise that there are technical considerations. The book is clear in its description of the role of the designer and there are useful pointers for students including the need for creativity within the restraints of a commercial project brief.' - Nick Rodgers, Norwich University College of the Arts, UK
