In a world bombarded by advertising vying for attention, graphic designers must constantly reinvent their craft to maintain freshness and excitement, and bring something special to their visual content. Using humour, playful optical effects, die cuts, 3-D illusions, and other unique interactive elements in design and construction to engage the viewer, "Design Play" shows tricky approaches to design are integrated into each project to great effect, setting them apart from the crowd, and breathing life into their visuals.
