Not Teflon: MTV Design to pierwsza i jak dotad jedyna kolekcja najlepszych i najbardziej prowokacyjnych materialow promocyjnych stworzonych dla MTV.
With
its instantly identifiable aesthetic sensibility, MTV has become an
adjective, a language, style, and system unto itself, mimicked by
advertisers, magazines, and others seeking that very desirable
twelve-to-twenty-four demographic. From its blockbuster (1999) Video
Music Awards campaign to the unforgettable Itchy ads to its on-air
promos featuring the likes of Chris Rock, Shawn, Marlon and Keenan
Wayans, and Jack Black, among others, MTV is about ideas that stick,
unlike the teflon approach of most pop culture today. MTV has
consistently been at the vanguard of contemporary visual media,
producing work that is unique in its extraordinary global reach and its
pervasive influence on high and low culture. Every designer fantasizes
about doing work that is both cutting edge yet experienced by the
mainstream; MTV's design is both. With an introduction by Moby,
anecdotes from the MTV Design staff, and more than 300 four-color
images, including the work of photographers David LaChapelle, Mark
Seliger, and Dewey Nicks, along with video and print work from Anton
Corbijn, Tractor, Hunter Gatherer, and Modernista, Not Teflon: MTV Design is
as innovative and provocative as the legendary designs it compiles, and
it's a must-have for every graphic designer, art director, advertiser,
and design enthusiast.
