What is the relationship between poetry and fame? What happens to a reader's experience when a poem invokes its author's popularity? Is there a meaningful connection between poetry and advertising, between the rhetoric of lyric and the rhetoric of hype? This innovative study considers celebrity in 19th-century America through Walt Whitman's lifelong interest in fame and publicity. As authors, lecturers, politicians, entertainers, and clergymen vied for popularity, Whitman developed a form of poetry that routinely promoted and, indeed, celebrated itself. David Haven Blake places Leaves of Grass alongside the birth of commercial advertising and the nation's growing obsession with the lives of the famous and the renowned.