Basics Fashion Design: Research and Design

Basics Fashion Design: Research and Design guides the reader through the essential stages of research and translation in order to design an in-depth, innovative and creative fashion collection.

Elements such as the brief and constraints it can place on the research and design process are covered in detail as is the importance of the target market and understanding the different levels and genres of fashion. 

Basics Fashion Design: Research and Design examines the many avenues for research and the need to set a theme, concept or narrative to your collection. Design development is explained and communicated through a series of structured stages including communicating and rendering the design work.


Key features:

- Guides students through the full process and principles of research for fashion design.
- Covers the entire research and design process from brief to presentation.
- Fully illustrated, featuring examples and work by contemporary designers.


Readership: Intermediate

Suitable for foundation and undergraduate level fashion and design students.
Relevant to fashion, textiles, marketing and business studies students.
A practical guide for students, practitioners and teachers involved in fashion and design.