Featuring hundreds of designs, Choosing Color for Logos and Packaging is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color.

Logo design is the most commonly requested commercial design. To be successful, designers need the skills and knowledge to create simple, bold graphics. Colour Management series.

The book covers every aspect of color for packaging, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display.

Color Management shows how to implement color as a practical form of problem solving. It is a consolidated resource, arming designers with an understanding of how to communicate with and manage color in all its aspects and applications.