Featuring more than 50 case studies, this book offers insights into the designers' thought processes and reveals how they have invented, discovered, and recycled innovative ways to challenge not only the budget but the client and the creative brief, too.

Featuring more than 50 case studies, this book offers insights into the designers' thought processes and reveals how they have invented, discovered, and recycled innovative ways to challenge not only the budget but the client and the creative brief, too.