This is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design.

Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour.

Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work.

Basics Design: Format discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact.

Basics Design: Grids aims to introduce the basic principles of grid usage in graphic design as practised by contemporary designers. Although these design principles have a long history, methods have been refined, improved and complemented many times.

Basics Design: Image aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the discussion and allow the reader to see the relevance of fundamental principles in practice.

Basics Design: Layout addresses the practical and aesthetic considerations of layout, such as where and how the content will be viewed, be the format a magazine, website, television graphic or bottle of bubble bath.

The book provides an introduction to a variety of printing techniques, such as letterpress, lithography, computer-to-plate and thermography, as well as a range of finishing techniques, including varnishing, embossing, debossing and fore-edge printing.

This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography works.

Basics Graphic Design: Approach & Language looks at the initial stages of the design process and the vocabulary used on undergraduate design courses.

Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding.

The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design.

Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context.

This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future.

The Fundamentals of Typography (second edition) is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamental principles of typographic theory and practice.

The Production Manual demonstrates the practical aspects of getting a creative job into production. This hands-on production guide shows graphic design students how to apply the knowledge acquired during their course.

The Visual Dictionary of Fashion Design is a comprehensive guide to the numerous terms associated with, and used within, the field of fashion design.

The Visual Dictionary of Graphic Design is a comprehensive guide to the numerous terms associated with, and used within, the field of graphic design.