Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150.

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images.