To sell your style and creativity it has become vital to set yourself apart and stick out from the rest of the vibrant and heterogeneous scene. Self-promotion is an essential and key starting point.

Kelvin investigates today’s evolving perception and application of colour. Structured into chapters that each focus on a single colour, the book documents some of the effects of the deliberate use of colour in recent top quality design work.

Serial design can be seen everywhere from magazine covers to posters, letterheads, brochures and CDs to advertising – all media that need to have a distinctive look, yet have a fresh appeal.