This classic book, first published in 1983 and updated in 1990, helps designers to recognize and identify typefaces seen and used on an everyday basis, and provides assistance with the process of typeface selection.

This book focuses on the letterforms and typography in public places, from road signs to building names, that help us to navigate cities and countryside and contribute to a sense of place.

Providing an essential grounding for readers of all levels this carefully structured text takes the reader through every aspect of typography, from the history of language to the invention of movable type and the evolution of the digital systems of today.