From its origins in American workwear, via west coast subcultures, extreme sports and subsequent commercialism, streetwear has become to fashion as hip-hop has to music: a global phenomenon.

Cult Streetwear tells the stories of the people behind the brands from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Berlin and Tokyo.

Womenswear progresses in leaps and bounds, fuelled by the readiness of women to wear what may at the time be perceived as the radical or outrageous. Not so with menswear menswear evolves, slowly.