Purple Cow: Transform Your Business By Being Remarkable

49,00 zł
/ szt.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers – Pricing, Promotion, Publicity – aren't working anymore. The golden age of advertising is over. It's time to add a new P – the Purple Cow. Purple Cowdescribes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Product code: 9780141016405
Author: Seth Godin
ISBN: 978-0141016405
Cover: .
Pages: 302 strony
Publisher: Penguin
Language: English
Format: 12.9 x 0.9 x 19.8 cm
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