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Purple Cow: Transform Your Business By Being Remarkable

Purple Cow: Transform Your Business By Being Remarkable

  • You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common?
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers – Pricing, Promotion, Publicity – aren't working anymore. The golden age of advertising is over. It's time to add a new P – the Purple Cow. Purple Cowdescribes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Symbol
9780141016405
Author
Seth Godin
ISBNMore
Niepowtarzalny dziesięciocyfrowy, a od 01.01.2007 13-cyfrowy identyfikator książki
978-0141016405
Cover
.
Pages
302 strony
Publisher
Penguin
Language
English
Format
12.9 x 0.9 x 19.8 cm
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