Small Message, Big Impact: Put the Elevator Speech Effect to Work fo You

49,00 zł
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You're at the airport, burning time by checking your email. Then you spot the CEO of a company you've wanted to connect with for ages. He's waiting for his flight. Your flight! Should you walk over? What will you say?

We've all been there. An opportunity presents itself and you have one chance to share your message. The clock is ticking. And in this age of information overload, no skill is more essential than being able to connect with others quickly, whether in a meeting or in front of thousands of people.

Acclaimed speaker and consultant Terri Sjodin defines an 'elevator speech' as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic - just to intrigue and inspire the listener to want to hear more.

Sjodin offers her time-tested strategies and advice, including worksheets, sample elevator speeches, evaluation forms, and much more. This internationally bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective.

Whatever your goal, you will learn to craft a fresh, brief, convincing message that generates tangible results.

Product code: 9780670922932
Author: Terri Sjodin
ISBN: 978-0670922932
Cover: .
Pages: 252
Publisher: Penguin
Language: English
Format: 19.6 x 12.8 x 1.8 cm
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