Thanks to ever-increasing digitalization, design has gone through a process
of democratization since the 1990s. Because the internet has made the digital
tools of various creative directions so easily accessible, many young designers
are currently working in a multidisciplinary way.
Today, the most
compelling work is being created where classic design categories intersect.
Young designers are moving fluidly between established job descriptions such as
graphic designer, advertiser, street artist, video director, typographer,
illustrator, product designer, and musician—often working as several at the same
time. Because they customize their fields to suit their individual needs and
their output often meanders through very different categorizations, the work of
these designers may seem random at first glance. Still, despite or because of
the way the work, they are profoundly innovative as well as remarkably
determined when it comes to realizing their creative visions and establishing a
Precursor introduces outstanding young design
talent from around the world and documents their most recent work. Although
regional creative differences and design traits still exist, the examples
collected here show how a new transnational style is currently being
established. This work exists beyond current trends and retro looks; its only
obligation is to innovate.