The world's most entertaining and useless self-help guide, from the brilliant mind behind the wildly popular webcomic xkcd and the million-selling What If? and Thing ExplainerRandall Munroe is . . .
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.
Face it. We're all weird. So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal.
And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
