MANAGEMENT OF ART GALLERIES
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch’s insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Magnus Resch lectures on cultural entrepreneurship at Europe’s leading business school: the University of St Gallen, Switzerland. Resch studied economics at Harvard University and at the London School of Economics (LSE). Resch is the author of the previous two editions of Management of Art Galleries and the co-author of 100 Secrets of the Art World.