The Future of Design : Global Product Innovation for a Complex World

79,00 zł
/ szt.
Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred? Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.
Product code: 9781473684676
Author: Lorraine Justice
Cover: .
Publisher: John Murray Press
Language: English
Pages: 256
Format: 181 x 228 x 11 (mm)
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