Marketing Fashion - Strategy, Branding and Promotion 2nd

129,00 zł
/ szt.
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Product code: 9781780675664
Author: Harriet Posner
Cover: .
Publisher: Laurence King Publishing
Language: English
Pages: 252
Format: 259 x 192 x 18
Add to wish list Compare
  • facebook

Easy product returns

Buy a product and check it in your own time, at home.
You can return the product without providing a reason within 14 days.
Show details
14 days for a return
Your satisfaction is very important to us, therefore you can make a return without providing a reason within 14 days.
No stress and worry
Thanks to the integration with cheap returns you can purchase without stress and be sure that the return process will be hassle free.
Easy returns wizard
All returns processed by our shop are managed in a easy-to-use returns wizard which gives you the ability to send a return parcel.
Users reviews
Ask for this product:

If this description is not sufficient, please send us a question to this product. We will reply as soon as possible.

Fields marked with asterisk are required
This page uses cookie files to provide its services in accordance to Cookies Usage Policy. You can determine conditions of storing or access to cookie files in your web browser.
Close
pixel