Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a fascinating and complex challenge for the graphic designer.

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Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Brand

Laurence King Publishing

Symbol

9781780675626

Producer code

9781780675626

Author

Catharine Slade-Brooking

Cover

oprawa miękka

Publisher

Laurence King Publishing

Language

English

Liczba stron

160

Format

229 x 191 x 13

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Creating a Brand Identity: A Guide for Designers

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