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Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers

  • Creating A Brand Identity is a fascinating and complex challenge for the graphic designer.
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Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Symbol
9781780675626
Producer code
9781780675626
Author
Catharine Slade-Brooking
Cover
oprawa miękka
Publisher
Laurence King Publishing
Language
English
Liczba stron
160
Format
229 x 191 x 13
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