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Taken by Surprise: Cutting-Edge Collaborations between Designers, Artists and Brands
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Taken by Surprise: Cutting-Edge Collaborations between Designers, Artists and Brands

  • Today, the most clever brand communication is self-promulgating.
199,00 złLowest price in 30 days before discount(Discount 65%)
69,00 zł
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Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.


Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.

Symbol
9783899554212
Dane książki
ISBNMore
Niepowtarzalny dziesięciocyfrowy, a od 01.01.2007 13-cyfrowy identyfikator książki
978-3899554212
Cover
.
Pages
662
Publisher
Gestalten Verlag
Language
English
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