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Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising
Newsjacking: The Urgent Genius of Real-Time Advertising

Newsjacking: The Urgent Genius of Real-Time Advertising

  • From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world.
129,00 zł
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From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
Symbol
9780500516720
Producer code
9780500516720
Dane książki
Author
Grant Hunter
Jon Burkhart
Cover
.
Publisher
Thames and Hudson Ltd
Language
English
Format
225 x 279 x 26
Pages
252
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