Free delivery from 70,00 zł
Save to shopping list
Create a new shopping list
The Elements of Choice : Why the Way We Decide Matters

The Elements of Choice : Why the Way We Decide Matters

  • 'Indispensable' Daniel KahnemanHow do you get people to agree to donate their organs?
59,00 zł
incl. VAT / szt.
Express checkout 1-Click(without registration)
na zamówienie, może ulec zmianie
na zamówienie, może ulec zmianie
14 days for easy returns
This product is not available in a stationary store
Safe shopping
Deferred Payments. Buy now, pay later, if you don't return it
Buy now, pay later - 4 steps
When choosing a payment method, select PayPo.PayPo - buy now, pay later
PayPo will pay your bill in the store.
On the PayPo website, verify your information and enter your social security number.
After receiving your purchase, you decide what suits you and what doesn't. You can return part or all of your order - then the amount payable to PayPo will also be reduced.
Within 30 days of purchase, you pay PayPo for your purchases at no additional cost. If you wish, you spread your payment over installments.
Free delivery to parcel machines
You buy and delivery is free!
deliveries from online stores are free when you order 70,00 zł are for free.
Free delivery includes parcel delivery to a parcel machine

What's the trick to reading a wine list? What's the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. We're influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design.

Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.

This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like - that it can be both moral and effective.
Symbol
9780861544998
Producer code
9780861544998
Author
Eric J. Johnson
Cover
oprawa miękka
Publisher
Oneworld Publications
Language
English
Pages
400
Format
130 x 198 x 35
Do you need help? Do you have any questions?Ask a question and we'll respond promptly, publishing the most interesting questions and answers for others.
Ask a question
If this description is not sufficient, please send us a question to this product. We will reply as soon as possible. Data is processed in accordance with the privacy policy. By submitting data, you accept privacy policy provisions.
pixel