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Graphic Design Discourse Evolving Theories, Ideologies, and Processes of Visual Communication

Graphic Design Discourse Evolving Theories, Ideologies, and Processes of Visual Communication

  • Includes more than 75 excerpts from canonical art and graphic design history and theory texts, ordered to highlight evolutions in design methodologies
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Graphic Design Discourse Evolving Theories, Ideologies, and Processes of Visual Communication
Graphic Design Discourse Evolving Theories, Ideologies, and Processes of Visual Communication
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If the aim of graphic design is to communicate meaning clearly, there’s an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoingnclear and concise visual communication.
Brand
Princeton Architectural Press
Symbol
9781616895587
Pages
480
Language
English
Cover
.
Author
Henry Hongmin Kim
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