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The Medium is the Massage. An Inventory of Effects

The Medium is the Massage. An Inventory of Effects

  • Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary.
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There have been many books written on good business practice.

All eminently sensible. All based on logic, common sense and good manners.

Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough.

Logic and common sense have a habit of leading us to the same conclusions.

If you are going to make your mark on the world you have to start thinking differently.

To think differently you have to think illogically.

Whatever You Think Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

Symbol
9780141035826
Author
Marshall McLuhan
ISBNMore
Niepowtarzalny dziesięciocyfrowy, a od 01.01.2007 13-cyfrowy identyfikator książki
9780141035826
Cover
.
Pages
302 strony
Publisher
Penguin
Language
English
Format
111 x 181mm
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